Conférence Swissnex San Francisco

Conférence à San Francisco, au centre Swissnex, le 11 décembre 2019, par Patrick-Yves Badillo, Professeur à l’Université de Genève, Directeur de MediaLab Genève, et Dominique Bourgeois, Université de Fribourg :

SciComm Studio 021: The Future of Traditional Media

A major shift is underway as media companies increasingly turn to online audiences. Is traditional media obsolete, or can “old media” adapt to the rising challenge? In this SciComm Studio event, we examine major trends in the media landscape, particularly the influence of social media platforms and technology companies on news, and millennials use of media. We suggest strategies that can reinforce traditional media with new technologies, such as chatbots and artificial intelligence.